As a life coach, the moment I entered the game, I heard from every blog, article, training, and peer in the industry that I’d need to choose a niche market. You got to have focus. You got to know your audience. You have to choose.
For the last two years, this is precisely what I set out to do.
Choose a niche.
I started by exploring how I felt working with different groups of people.
Here’s where it got confusing. I felt myself come alive in various ways while working with all the groups.
How will I ever decide on a niche market if I can’t let go of the other groups I love working with?
This is where reality set in. Why do I have to zero in on just one of my passions and let the rest go? Can’t you be a lawyer AND teach dance class on the weekends? Or a marketing manager AND a fashion blogger? Or a social worker AND Spanish tutor?
Maybe it’s my generation’s way of thinking—that we don’t have to have one life-long career—that we can be multi-passionate.
Whatever it is, I’m glad I’ve realized it. I’m glad I’m choosing to listen to it and do the things I enjoy.
It’s scary to veer from the safe course. When we take risks and follow our passions, we gift ourselves with the opportunity to come out on the other side happier and stronger than ever.
We have to listen and hear what we want.
We have to go for it.